According to Statistics Canada, 14% of the population was over 65 in 2011. That's expected to grow to about 25% in 2051. Unlike previous generations, whose seniors spent their final days in a hospital, today's boomers - many of whom have a lot of disposable income - want to live out the rest of their lives in the comfort of their own homes.
With that in mind, Joel Liederman, vice-president of physical sciences at MaRS Innovation, sees major entrepreneurial opportunities in the home-care industry. Specifically, any technologies that can help families know when an aging parent is in trouble.
"The same way parents have given kids cell phones, people want some sort of tether to their parents, so if they forget to take their medications or wander off, they can be found," he says. These tools could come in the form of apps or devices or anything that not only helps the aging population live better, but also gives kids piece of mind. "Don't underestimate the size of this market," says Liederman.
Source: Connected for Business, Spring 2013, Issue #10
With that in mind, Joel Liederman, vice-president of physical sciences at MaRS Innovation, sees major entrepreneurial opportunities in the home-care industry. Specifically, any technologies that can help families know when an aging parent is in trouble.
"The same way parents have given kids cell phones, people want some sort of tether to their parents, so if they forget to take their medications or wander off, they can be found," he says. These tools could come in the form of apps or devices or anything that not only helps the aging population live better, but also gives kids piece of mind. "Don't underestimate the size of this market," says Liederman.
Source: Connected for Business, Spring 2013, Issue #10
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